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The regulation exists, at least in the US; the FTC has sent notices to dozens of "influencers" on that regard[1]. I don't think they've fined anyone yet, though

The regulation exists, at least in the US; the FTC has sent notices to dozens of "influencers" on that regard[1]. I don't think they've fined anyone yet, though. EDIT: I was wrong, they've already charged and settled with two: TmarTn and Syndicate[2]. [1] https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose https://www.ftc.gov/news-events/press-releases/2017/04/ftc-s... [2] https://www.ftc.gov/news-events/press-releases/2017/09/csgo-lotto-owners-settle-ftcs-first-ever-complaint-against https://www.ftc.gov/news-events/press-releases/2017/09/csgo-...

notyourday 8y ago
Notices are irrelevant. What relevant is the kind of a wine that wipes out 5-10 years of the money influencer made for a single violation. Get a dozen of those and suddenly every infuencer would make 100% sure he or she is playing within the rules.
whymauri 8y ago
TmarTn had a crazy good lawyer on that case. The defense was 1) CSGO Lotto was never a gambling site to begin with because you could play for free simply by emailing support, akin to McDonalds Monopoly [0] 2) It was public knowledge that the owners of the corporation were TmarTn and Syndicate. [0] www.polygon.com/platform/amp/2017/12/18/16782124/csgo-lotto-lawsuit-gambling-terms-of-use-tmartn
- gizmo385 8y ago
  > It was public knowledge that the owners of the corporation were TmarTn and Syndicate. So was the argument here that they expected children and teenagers who were primarily consuming their content to look up the public ownership records of CSGO Lotto? Since they weren't particularly open about their ownership in the videos that they advertised the site in.
  - whymauri 8y ago
    Unironically, it seems so. As disingeneous as it sounds. Pretty horrible people all around.
- FiveSquared 8y ago
  Comeplete BS, I stopped watching them after that. HonorTheCall did do some good work though
- xingped 8y ago
  Regarding #1, okay I actually have to clap and give them a "well done" for that one.
iClaudiusX 8y ago
Is there any evidence the FTC is going after the advertisers and platforms (youtube, twitch, etc) themselves? It seems purposefully ineffective to play whack-a-mole with individuals when the driving force is a multi-billion dollar industry built around avoiding disclosure.
- icebraining 8y ago
  It seems they are going after advertisers: https://www.cnet.com/news/warner-bros-settles-with-ftc-for-not-disclosing-it-paid-pewdiepie-youtubers-for-marketing-campiagn/ https://www.cnet.com/news/warner-bros-settles-with-ftc-for-n... Regarding the platforms, how are they supposed to know if the uploader got paid to do a video? If it was obvious, we wouldn't need these disclosures in the first place!

notyourday 8y ago

Notices are irrelevant. What relevant is the kind of a wine that wipes out 5-10 years of the money influencer made for a single violation. Get a dozen of those and suddenly every infuencer would make 100% sure he or she is playing within the rules.

whymauri 8y ago

TmarTn had a crazy good lawyer on that case. The defense was 1) CSGO Lotto was never a gambling site to begin with because you could play for free simply by emailing support, akin to McDonalds Monopoly [0] 2) It was public knowledge that the owners of the corporation were TmarTn and Syndicate. [0] www.polygon.com/platform/amp/2017/12/18/16782124/csgo-lotto-lawsuit-gambling-terms-of-use-tmartn

gizmo385 8y ago
> It was public knowledge that the owners of the corporation were TmarTn and Syndicate. So was the argument here that they expected children and teenagers who were primarily consuming their content to look up the public ownership records of CSGO Lotto? Since they weren't particularly open about their ownership in the videos that they advertised the site in.
- whymauri 8y ago
  Unironically, it seems so. As disingeneous as it sounds. Pretty horrible people all around.
FiveSquared 8y ago
Comeplete BS, I stopped watching them after that. HonorTheCall did do some good work though
xingped 8y ago
Regarding #1, okay I actually have to clap and give them a "well done" for that one.

iClaudiusX 8y ago

Is there any evidence the FTC is going after the advertisers and platforms (youtube, twitch, etc) themselves? It seems purposefully ineffective to play whack-a-mole with individuals when the driving force is a multi-billion dollar industry built around avoiding disclosure.

icebraining 8y ago
It seems they are going after advertisers: https://www.cnet.com/news/warner-bros-settles-with-ftc-for-not-disclosing-it-paid-pewdiepie-youtubers-for-marketing-campiagn/ https://www.cnet.com/news/warner-bros-settles-with-ftc-for-n... Regarding the platforms, how are they supposed to know if the uploader got paid to do a video? If it was obvious, we wouldn't need these disclosures in the first place!