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They may be getting additional information about the product if it's in front of them, e.g. how comfy a shoe is. This certainty in knowing that you won't have
by Jabbles 16y ago
They may be getting additional information about the product if it's in front of them, e.g. how comfy a shoe is.
This certainty in knowing that you won't have to return the item may well be worth a premium. Also, they're paying to get the item now, rather than in a few days.
I'm surprised the difference is 50% though.
- wccrawford 16y agoThey may also be less worried about defects in the product. Allowing someone to actually touch the product before purchase shows more confidence in the product than locking it in a glass cage.