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People pay 50% more if physically present
- Jabbles 16y agoThey may be getting additional information about the product if it's in front of them, e.g. how comfy a shoe is. This certainty in knowing that you won't have to return the item may well be worth a premium. Also, they're paying to get the item now, rather than in a few days. I'm surprised the difference is 50% though.
- wccrawford 16y agoThey may also be less worried about defects in the product. Allowing someone to actually touch the product before purchase shows more confidence in the product than locking it in a glass cage.
- zdw 16y agoTwo words: Apple Store
- pasbesoin 16y agoThis is said a bit in humor, and might be seen as a bit of a jump in context, but is the effect the article discusses a reason we have to have so many friggin' meetings?