Today’s Apple is like what Microsoft used to be. iPhone X this and iPhone X that. Just like the many editions of Windows. It’s a brand dilution and it almost fe

Today’s Apple is like what Microsoft used to be. iPhone X this and iPhone X that. Just like the many editions of Windows. It’s a brand dilution and it almost feels like “ let’s milk it when you still can”. It’s damaging to the brand. This is what companies do when they are no longer run by product people.