It's not just Bloomberg. Many others have been expecting this for a while because Apple has been disproportionately dependent on iPhone revenue and they don't h

It's not just Bloomberg. Many others have been expecting this for a while because Apple has been disproportionately dependent on iPhone revenue and they don't have some new product that will push them to the next level. Both the iPad and Watch are not the home run product that is needed. In many ways Apple's extended software support of their older hardware gives users even less of a reason to buy a new device. I think that shows they are a company not primarily focused on profit because they could make changes to push people to upgrade their device faster. It seems like they need to do more with services or start buying up some other businesses with all that cash they're sitting on.