I think Nintendo's idea of incorporating it into life is way more successful than the "escapism" route (which may be contributing to those negative stereotypes

I think Nintendo's idea of incorporating it into life is way more successful than the "escapism" route (which may be contributing to those negative stereotypes we all know and loathe by now). Marketing video games to enhance a social setting rather than a way to escape one probably appeals to parents who are worried about the whole "screen zombies" thing.