3 ms·
There has definitely been a shift here, though. Note the high-budget prime time PS4 commercials over the last few years featuring actors in and targeted to the
by fl0wenol 8y ago
There has definitely been a shift here, though. Note the high-budget prime time PS4 commercials over the last few years featuring actors in and targeted to the 18-40 demo. The message seems to be packaged escapism there. Similarly, Nintendo is marketing the Switch like a lifestyle brand would (Apple, Samsung), although that shift started with the Wii. Just slicker and less quirky.
- sneakernets 8y agoI think Nintendo's idea of incorporating it into life is way more successful than the "escapism" route (which may be contributing to those negative stereotypes we all know and loathe by now). Marketing video games to enhance a social setting rather than a way to escape one probably appeals to parents who are worried about the whole "screen zombies" thing.