> Apple never co-locates with a Dollar Tree store Is that because Apple doesn't want to be tainted by that brand...or because there's minimal overlap in custom

> Apple never co-locates with a Dollar Tree store Is that because Apple doesn't want to be tainted by that brand...or because there's minimal overlap in customer bases? If Dollar Trees are bringing in the money and the customers, then either Apple DOESN'T belong there, or they'll start to share customers. Either way, I think the "banality" of the brand is at best an inefficient way to look at it and at worst a misleading one.