This. It's hard to explain but it's the same with the keynote events. They used to be exciting to particular class of nerd such as me. Now they seem to be mo

This. It's hard to explain but it's the same with the keynote events. They used to be exciting to particular class of nerd such as me. Now they seem to be more about the celebrities in the audience and the cheesy looking people in the product videos. I assumed that they were just switching to a more popular and lucrative demographic based of who buys iPhones. The current Apple makes more money now but the products and the way they are marketed are boring IMHO (subjective I know).