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Apple never co-locates with a Dollar Tree store. There's a point at which Apple and other high-end retailers will decide that their brands are being diminished
by replicatorblog 8y ago
Apple never co-locates with a Dollar Tree store. There's a point at which Apple and other high-end retailers will decide that their brands are being diminished by being located next to an Alpaca-based clothing store. This may create a death spiral that accelerates the demise of the mall.
- ghaff 8y agoThe NH malls across the border from Massachusetts are a somewhat unique situation. I'm not really familiar with the mall the author is writing about but the other one across the border is definitely lowish end by Apple standards. However, because lots of people cross the border to save on sales taxes, it makes sense Apple would be there--and is one of the busier stores in the whole mall.
- ergothus 8y ago> Apple never co-locates with a Dollar Tree store Is that because Apple doesn't want to be tainted by that brand...or because there's minimal overlap in customer bases? If Dollar Trees are bringing in the money and the customers, then either Apple DOESN'T belong there, or they'll start to share customers. Either way, I think the "banality" of the brand is at best an inefficient way to look at it and at worst a misleading one.