andrew chen wrote a really good blog about interest vs. intent: http://andrewchen.typepad.com/andrew_chens_blog/2007/09/why-your-social.html http://andrewchen.

andrew chen wrote a really good blog about interest vs. intent: http://andrewchen.typepad.com/andrew_chens_blog/2007/09/why-your-social.html http://andrewchen.typepad.com/andrew_chens_blog/2007/09/why-... It's true that a lot of LBS advertising models don't center around intent, but advertisers will still pay a premium for the additional context and relevance of reaching people near the potential point-of-sale. And what about LBS that employ Mobile Search?...