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> “I would be astonished,” he said, “if someone chose a Renault over a Volkswagen just because you play French music in a showroom.” Ummmm... I'm not sure I wo
by iamben 8y ago
> “I would be astonished,” he said, “if someone chose a Renault over a Volkswagen just because you play French music in a showroom.”
Ummmm... I'm not sure I would? Perhaps that example is a little obvious, but I'd bet the music goes a really long way in a lot of decision making setups.
Back in the CD era I'd try and choose a record I knew my friend(s) would like as a moving present when they bought a new place. Assuming they actually listened (most did), the record would become synonymous with the new house - "ahhh, I love this song. Reminds me of moving in to number 7!"
Music is a wonderful thing.
- dana321 8y agoIts in our nature to bias towards what we are exposed to through loosely connected emotions and experiences. Its so automatic we don't even realise it happening unless we are aware of it. I see it as a kind of context-switching.
- logifail 8y ago>> Music is a wonderful thing Not wishing to seem overly cynical, but marketing types selling snake-oil is also a thing. >> In 1985, for instance, one study found that diners chewed at a faster pace when higher-tempo music was played. (Researchers measured this according to the delightfully named metric, bites-per-minute.) Interestingly, they noted, diners did not finish their meals faster, suggesting that they had actually been taking smaller bites. So people chewed faster, but it made no difference to the length of time taken to eat the meal? So perhaps: "In 1985, for instance, one study found no change in the time diners took to eat their meals when higher-tempo music was played"
- newman8r 8y agoagreed. The right music might keep people in a showroom longer. It's less of a leap to assume that more time in the showroom will be associated with increased sales.
- nikk1 8y agoI love making playlists for all kinda of occasions: date nights, game nights, long drives, studying, parties... When I first started dating my girlfriend, I would curate a playlist to play in the car (I would choose music I knew she would like, or something that would set the mood for a romantic evening). The result was that we found out we had a similar taste in music. Now our tastes in music is something that we share a bond over.
- ohlookabird 8y agoI used to do the same thing using foobar2000, typically by providing the playlists as CDs, often even with a nice label. At some point people started to have no CD player anymore and just used Bluetooth from their phones. That's certainly a nice thing too, but it made me stop doing CD playlists. Therefore I wonder: what is your typical medium/platform for doing this nowadays? For just bringing a playlist with me, I could use my phone, sure. But how to actually give a playlist to people, especially for some rather rare music or own recordings? A Spotify link doesn't do it all the time.
- lordCarbonFiber 8y agoA friend of mine still will do "mixed tapes". She's just moved to cheap usb sticks instead of cds, because like you said, most people don't have a cd player anymore. USB stick and a custom sticker goes a long way to capture the "physical token" aspect that made gifting curated media feel special.
- nikk1 8y agoI use Spotify playlists. I usually think of a thoughtful name for the playlist. Also, using the desktop app, I can upload cover art for the playlist. Another cool thing that I do with my brother is a "shared playlist." We both add songs to the playlist that we want to share with each other. At the beginning of every year we start a new one.
- madengr 8y agoIt’s still the CD era for me, or at least I’m regressing back to that. I’ve come to despise the modern method of music consumption. If you want to listen on a simple home stereo, you have to jack around with various streaming and storage methods, library management, etc. Just popping in a CD is far easier.