If Apple were trying to make OSX the OS with the highest market share they would license it out. They are clearly not pursuing that strategy. If they wanted to

If Apple were trying to make OSX the OS with the highest market share they would license it out. They are clearly not pursuing that strategy. If they wanted to sell the most computers in total, they'd lower prices to compete with Dell, HP, etc. They do neither. I'm sure they'd like to see their market share rise, but their business plan in computers is to own a small but high markup slice of the market, knowing that in doing so they will not be the volume leaders.