BMW doesn't raise the price of their cars every year, let alone at the pace of 30%. Should that happen to BMW, I guess the consumers will happily take their bus

BMW doesn't raise the price of their cars every year, let alone at the pace of 30%. Should that happen to BMW, I guess the consumers will happily take their business somewhere else. It is impressive enough that Apple can keep doing this for this long and only until now we see a substantial backfire of its action. And those car manufacturers don't have a margin that as lucrative as Apple's, which is 38% in the letter.