Haven't really heard of the author. I think the author is just trying to predict the death of Digg and hopefully get some karma from it should it eventually hap

Haven't really heard of the author. I think the author is just trying to predict the death of Digg and hopefully get some karma from it should it eventually happen. Some of the valid points include the large amount of VC funding and staff. However Digg is trying. The fact they are even laying off staff means they know the money won't last forever. Features targeted toward commercial clients means they are trying to pivot. Is it too late? Who the hell knows. Author points to their business plan when they started. Just because they didn't know how to monetize out the gate doesn't mean it is bad. You rarely know everything when you start. And exactly how is "getting bought up" a bad plan. It might be foolish to rely on it solely but it certainly can factor in marketing position and overall strategy. -Jeff