I bought a few AirPods as gifts this year. I think it comes down to iPhone user's not upgrading (due to cost) and instead looking towards accessories for their

I bought a few AirPods as gifts this year. I think it comes down to iPhone user's not upgrading (due to cost) and instead looking towards accessories for their existing devices. My wife should be due for a phone upgrade but instead she got the battery replacement a few months ago and AirPods for Christmas.