I read it as trying to describe the act of image recognition, rather than the business practice of routinely applying it to users' private-ish data. The "seemin

I read it as trying to describe the act of image recognition, rather than the business practice of routinely applying it to users' private-ish data. The "seemingly mundane" part is because image recognition is so easy for people that we take it for granted, not that auto-scanning people's photos is or should be considered mundane. I agree it's not worded perfectly.