Horrendous mismanagement at both Commodore and Atari respectively took the Amiga and ST down; the writing was on the wall for those platforms long before the 68

Horrendous mismanagement at both Commodore and Atari respectively took the Amiga and ST down; the writing was on the wall for those platforms long before the 68k architecture was ever starting to plateau. Even Apple's transition to PPC arguably had more to do with everyone (Motorola included) hopping on the RISC hype train than with some kind of fundamental performance limitations inherent to the 68k architecture.