The stores act as advertisements, and as a medium to convey their ethos and culture. I personally have been using Warby Parker glasses for the last 3 years, and

The stores act as advertisements, and as a medium to convey their ethos and culture. I personally have been using Warby Parker glasses for the last 3 years, and always go to the store that is around 10 miles away. The in-store experience is very nice, and worth the trip for me to get assistance and try on all available styles. I think I might not have been a customer without the brick and mortar stores, but I might be a minority.