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TCO seems like an entirely reasonable figure to advertise. It's a hard number to trust, but I'm not sure how that gets fixed except by trying to regulate advert
by waisbrot 8y ago
TCO seems like an entirely reasonable figure to advertise. It's a hard number to trust, but I'm not sure how that gets fixed except by trying to regulate advertisement in general.
- FireBeyond 8y agoI think putting a number of "$x" on a page, and only when you click into the details, seeing "Estimated fuel cost savings: $y" as one of the line items there is totally misleading. TCO is a reasonable figure to discuss, especially when changing paradigms. It's not, however, reasonable, to include in a line item for vehicle cost that is not in any possible practical way to attain (at least the fed credits are more concrete) - imagine you go into a Tesla dealership and it says "$35,000" and you say "Sold!", and they reply "Great, that'll be $38,000". "But...?" "Oh, that price was only to give you a TCO after you factor in three years of gas you're not buying now! It's not an actual discount or credit".