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I can't say this is the case here, but Warby Parker does have like a hundred retail outlets now. Frequently (as with Apple) journalists will just report the to

by owyn 8y ago

I can't say this is the case here, but Warby Parker does have like a hundred retail outlets now. Frequently (as with Apple) journalists will just report the total number of employees including retail employees without breaking it down into categories. This obviously throws off a lot of weird numbers if not accounted for, which is part of what "public relations" is all about. According to wikipedia they do manufacture their glasses in house now, and there are apparently 150 employees in that factory.

teddyaltman 8y ago
This is a big part of their growing numbers. They used to be a small, direct-to-consumer digital brand. But after early adopters bought glasses, they needed to get more eyes on their product so they started with small showrooms in NYC. Now they've expanded more and more. I think the margins on the glasses are still good so they're not over expanding but they definitely need more employees in this stage of the company.