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Yoseph, Thanks for taking the time to share that story. It really helps. You are absolutely right. One of the earlier commenters, kingsidharth (I hope I got

Yoseph, Thanks for taking the time to share that story. It really helps. You are absolutely right. One of the earlier commenters, kingsidharth (I hope I got his name correct) to be exact, suggested exactly that and he gave me some solid suggestions. "Faster decision making." Then it clicked to me, that's what I am selling. A decision-making engine. Something that helps their clients make decisions quicker. I wish there was a way for me to quantify this and articulate that, without it looking cheesy. Any ideas? Thanks again for that story. Love it. P.S. By any chance do you happen to have a link to the talk that the CEO of FreshBooks gave?

yoseph 16y ago
No problem. Happy to help! Hmm, this probably sounds very simple, but how long do clients generally take to decide? And maybe it's also better to think of it in terms of how long it takes to attach your design, photo, etc to an email, for the client to open the files from that email and align it on his screen... I'd imagine that must take at least 5 minutes? I'm not particularly familiar with the area compversions is operating in, but you get the idea. I like "Faster decision making". Unfortunately, I don't have a link. I saw him give this speech in Toronto.