Good to read this work, more work like this is needed and the design community needs to pay attention to it. Watch a six year old try to use google for the fir

Good to read this work, more work like this is needed and the design community needs to pay attention to it. Watch a six year old try to use google for the first time; results are swamped by a blizzard of ads and maps and diversions. This is design driven by greed and a/b testing at it's worst - our tools are only just fit for purpose and the costs that that imposes on us are hidden and absorbed personally.