More often than not, the landing page represents the internal (dis)organization of business units vying for the most valuable visual real estate (e.g. sales tea

More often than not, the landing page represents the internal (dis)organization of business units vying for the most valuable visual real estate (e.g. sales team wants contact info, marketing team wants clickable advertisements, etc) and designers hands are forced to oblige by senior management. These distractions are constant battles that take tons of time iterating placement and user testing to get right from a UX perspective and often is neglected. Usability testing gets most of the low hanging fruit given a sufficient sample size.