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The entirety of video advertising utilizes this effect. A shot of carpet cleaner is less effective than that same shot juxtaposed with a happy couple enjoying d
by zwkrt 8y ago
The entirety of video advertising utilizes this effect. A shot of carpet cleaner is less effective than that same shot juxtaposed with a happy couple enjoying dinner in a clean home.
The naive advertising of Kermit the Frog (Ocean Breeze soap will get you clean!) Is rarely as effective as showing successfully happy people, even if they aren't using the product!
Really the Kuleshov effect is so pervasive in visual media that we don't think of it as an effect, just as the way things are. It would be like trying to imagine living without object permanance.
- simonh 8y agoWhich isn't to take away from Kuleshov at all, cinema was a very new medium back then and this effect wasn't immediately obvious. Furthermore we might expect that people who grew up with cinema and video everywhere might be sophisticated enough not to be subject to the effect, but the recent replications of the effect and it's continued efficacy in advertising show that we still are.
- Scriptor 8y agoI wish I could take a class on early film history. It's fascinating to see how people figured out all these techniques, tricks, rules, and conventions in the first few decades of movie-making. It's simply incredible how quickly it developed as an art form so quickly.