Hmmm.. usually one 'pain-in-the-ass-problem' solved is enough of a benefit. But can't add more without using it. Just get started with if you have some ideas (

Hmmm.. usually one 'pain-in-the-ass-problem' solved is enough of a benefit. But can't add more without using it. Just get started with if you have some ideas (as you said). As a designer, the best thing that I see is faster decision from client's side which saves my time and makes me happy. Dunno how many will agree - so yeah testing (you were very wise there, I must say). My addition: "Help your clients decide Faster!" Faster decisions, faster projects - easier your life gets ---some bullet points here to tell about more features--- There you go, did some copy-writing for you ;)