Sorry to be a grumpy old fart about this article but it reeks of "I'm pimpin' my company on Techcrunch!" Start with a valid (in fact, valuable) assertion about

Sorry to be a grumpy old fart about this article but it reeks of "I'm pimpin' my company on Techcrunch!" Start with a valid (in fact, valuable) assertion about simplicity in the enterprise. But follow it up with what? >>>Look throughout your organization and find the areas where employees spend a disproportionate amount of time or run into problems on a specific set of tasks. Enabling technologies in these areas will pay huge dividends for your organization. This is approximately like telling me that if I want to be in the Hall of Fame all I have to do is get 4 hits every 10 times out of bat. 40%! How hard can that be? EDIT - I am grumpy because I own a business and beating simplicity into business processes is harder than getting my 6th grader to do homework.