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Basecamp for Designers doesn't sound like a good idea. 37Signals won't be happy if you get rich. Anyways, based on the problem you are trying to solve. Tell th
by kingsidharth 16y ago
Basecamp for Designers doesn't sound like a good idea. 37Signals won't be happy if you get rich.
Anyways, based on the problem you are trying to solve. Tell them the benefit. Something like
"Let your Clients choose the best"
or something like that.
There is feature (compare the diff versions) and then there are benefits (hassle free decision making for client - faster work done). Benefits sell.
To be honest, you can't make your USP alone - you can just try and give it a direction. Your users will define your USP. They might end up using it for entirely different purpose. Or might fall in love with USP.
So don't worry about USP. Just tell them:
1) What is it
2) What it means for them (benefit)
3) What can they do here
4) How to get started.
- marcamillion 16y agoThank you kingsidharth. What I was really getting at is, help me brainstorm about how to articulate the benefits I am providing. You gave me some good ideas for starters. Have any more benefits I can use ? :) Btw, I am not too worried about 37Signals getting upset with me. The market will decide. If the market doesn't think there is space for me, I will have to pivot :)
- kingsidharth 16y agoHmmm.. usually one 'pain-in-the-ass-problem' solved is enough of a benefit. But can't add more without using it. Just get started with if you have some ideas (as you said). As a designer, the best thing that I see is faster decision from client's side which saves my time and makes me happy. Dunno how many will agree - so yeah testing (you were very wise there, I must say). My addition: "Help your clients decide Faster!" Faster decisions, faster projects - easier your life gets ---some bullet points here to tell about more features--- There you go, did some copy-writing for you ;)
- marcamillion 16y agoI love it. If you feel inspired and have more, keep em coming :) Thanks.