"Even a website that users visit daily seems to feel like a tool: users want to get in and get out as quickly as possible rather than “connect” with the site."

"Even a website that users visit daily seems to feel like a tool: users want to get in and get out as quickly as possible rather than “connect” with the site." This is great advice and makes me think of the recently failed Nau - http://nau.com http://nau.com - they tried so hard to make their web site "engaging" that they wound up making it impossible to shop there. If they had a really simple site and Threadless-quality emails things might have worked out.