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"Basecamp for designers" is pretty good I think. Can you explain the value of your product to us in a few paragraphs? Then we can try to come up with some langu

"Basecamp for designers" is pretty good I think. Can you explain the value of your product to us in a few paragraphs? Then we can try to come up with some language.

marcamillion 16y ago
The problem I am trying to solve is this: Say you hire a designer to do a logo for you. They come up with 5 versions. How do you compare them? What some people do is literally print them out and hold them up - or tape them to a whiteboard, etc. So the way I am solving this is, allowing designers to upload multiple versions to one place (my web app) and they notify their client. Their client can then go and easily compare the multiple versions of the design, comment on them and chose from there. It's like Hot or Not, but for designs. Of course, it will do everything else that you expect from a simple project management solution - like Basecamp. I should also mention that this is not specific to designers ONLY, but I am starting with designers because that is a targeted niche that I think this will help. I imagine photographers/ad agencies and others can use this. If you happen to have other suggestions for other niche markets I would love to hear them too.
- petervandijck 16y ago
  "They come up with 5 versions. How do you compare them?" -> I just look at them all and then give feedback. For me, this has never really been a problem. I think it would help if you would target it to an even narrower niche than just "designers" at first. Perhaps a certain type of designer.
  - marcamillion 16y ago
    Right...but how do you compare them? As in, exactly what is the process? Do you resize your browser window ? Or download them to your machine and resize windows like that? Or do you print them out and put them side by side? Perhaps I experienced this because I was dealing with multiple designers and multiple projects and multiple revisions. It just got unsustainable after a while. But I don't quite know how to target those people. I was thinking just let price be the discriminator. This won't work for those people that have 1 client every few months and a few revisions. But those with multiple clients and multiple designs going to those clients and multiple revisions of those designs - can typically use something that simplifies that process. Basecamp definitely doesn't simplify it. That's where my frustration/pain point came from and subsequently this solution.
    - petervandijck 16y ago
      "As in, exactly what is the process?" -> depends on the format. If they attached a few png's, I just open then in new browser windows. If they send me a PDF with many versions, I open it and scroll through it. If they send me a ZIP file, I ask them for something more userfriendly ;) "multiple designers and multiple projects and multiple revisions" -> now we're getting somewhere. This is your target audience, not just "designers".
      - marcamillion 16y ago
        Two things are interesting about this comment. 1) that the process you highlighted in the first sentence doesn't annoy you royally. That's exactly what my issue was. There is no standardized way to get feedback from all clients. 2) You are absolutely right. Maybe I should be drilling down deeper. The question now is, how do I reach those clients with 'multiple projects and multiple revisions' ? I know how to reach designers - i.e. the design communities, the design blogs, etc. But how do I then segment my marketing even further. Thanks for helping me flesh this out some more...it's REALLY helping me :)

"Basecamp for designers" is pretty good I think. Can you explain the value of your product to us in a few paragraphs? Then we can try to come up with some language.

marcamillion 16y ago

The problem I am trying to solve is this: Say you hire a designer to do a logo for you. They come up with 5 versions. How do you compare them? What some people do is literally print them out and hold them up - or tape them to a whiteboard, etc. So the way I am solving this is, allowing designers to upload multiple versions to one place (my web app) and they notify their client. Their client can then go and easily compare the multiple versions of the design, comment on them and chose from there. It's like Hot or Not, but for designs. Of course, it will do everything else that you expect from a simple project management solution - like Basecamp. I should also mention that this is not specific to designers ONLY, but I am starting with designers because that is a targeted niche that I think this will help. I imagine photographers/ad agencies and others can use this. If you happen to have other suggestions for other niche markets I would love to hear them too.

petervandijck 16y ago
"They come up with 5 versions. How do you compare them?" -> I just look at them all and then give feedback. For me, this has never really been a problem. I think it would help if you would target it to an even narrower niche than just "designers" at first. Perhaps a certain type of designer.
- marcamillion 16y ago
  Right...but how do you compare them? As in, exactly what is the process? Do you resize your browser window ? Or download them to your machine and resize windows like that? Or do you print them out and put them side by side? Perhaps I experienced this because I was dealing with multiple designers and multiple projects and multiple revisions. It just got unsustainable after a while. But I don't quite know how to target those people. I was thinking just let price be the discriminator. This won't work for those people that have 1 client every few months and a few revisions. But those with multiple clients and multiple designs going to those clients and multiple revisions of those designs - can typically use something that simplifies that process. Basecamp definitely doesn't simplify it. That's where my frustration/pain point came from and subsequently this solution.
  - petervandijck 16y ago
    "As in, exactly what is the process?" -> depends on the format. If they attached a few png's, I just open then in new browser windows. If they send me a PDF with many versions, I open it and scroll through it. If they send me a ZIP file, I ask them for something more userfriendly ;) "multiple designers and multiple projects and multiple revisions" -> now we're getting somewhere. This is your target audience, not just "designers".
    - marcamillion 16y ago
      Two things are interesting about this comment. 1) that the process you highlighted in the first sentence doesn't annoy you royally. That's exactly what my issue was. There is no standardized way to get feedback from all clients. 2) You are absolutely right. Maybe I should be drilling down deeper. The question now is, how do I reach those clients with 'multiple projects and multiple revisions' ? I know how to reach designers - i.e. the design communities, the design blogs, etc. But how do I then segment my marketing even further. Thanks for helping me flesh this out some more...it's REALLY helping me :)