4 ms·
100% agree with this and the parent. Especially with landing pages I aim for the 'mum' test. She's in her 60s and is petrified of computers. If someone like he
by iamben 8y ago
100% agree with this and the parent.
Especially with landing pages I aim for the 'mum' test. She's in her 60s and is petrified of computers. If someone like her understands what has to be done / the messaging is clear / the flow of the page directs her to do what I want, it'll probably be a success.
Anecdotally I remember being on a call with my dad (in his 60s) trying to talk him through downloading and installing some antivirus software from download.com (or whatever it was back a few years back). Frustratingly it kept going wrong - "I'm pressing to the download button, but it's just not working!" Except he wasn't. Eventually we figured out he was clicking a banner ad because it "looked like a button," far more so than the flat, actual download button. On a site like that, I often wonder whether it's entirely by design. Happy advertisers get more clicks (albeit probably with shitty conversion), happy site owners get to charge more knowing they provide more clicks. Everyone wins. Except my 65 year old dad.
- userbinator 8y agoEventually we figured out he was clicking a banner ad because it "looked like a button," far more so than the flat, actual download button. On a site like that, I often wonder whether it's entirely by design. Most certainly yes. In fact, recognition of "false download buttons", and almost instinctively and subconsciously ignoring them in the same manner as banner ads, comes with experience such that there have been times when I've been confused by pages where the real download button looks exactly like the bloated fake ones that I've become accustomed to mentally filtering out. I find that when I'm looking to download something, I tend to go towards direct links that actually show a destination URL when you over over them, vs. buttons that don't.