Trademark is actually more narrow than that. It is a "logo or brand name" used in the identification of the source of a good: https://www.uspto.gov/trademarks

Trademark is actually more narrow than that. It is a "logo or brand name" used in the identification of the source of a good: https://www.uspto.gov/trademarks-getting-started/trademark-basics https://www.uspto.gov/trademarks-getting-started/trademark-b... What Is a Trademark or Service Mark and How Do They Differ From Patents and Copyrights? A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.