we can debate the semantics but i don't think it's a stretch to consider monetary exchange as a feature of advertising (perhaps a more narrow version of your ge

we can debate the semantics but i don't think it's a stretch to consider monetary exchange as a feature of advertising (perhaps a more narrow version of your general exchange of value definition). with that said, another commenter noted that this could be paid per action after the fact (CPA), so it could very well be called an ad by any definition. i agree that we shouldn't place ads everywhere, especially in "safe" places. but i'm also concerned with the viability and longevity of firefox.