Very good find, but SJ was using a slight-of-hand here. While true, privacy has always been a feature of Apple products, this was said during the Amazon iBooks

Very good find, but SJ was using a slight-of-hand here. While true, privacy has always been a feature of Apple products, this was said during the Amazon iBooks lawsuit when Apple suddenly added this 30% in-app purchase restriction. SJ was obsessed with control more than privacy and believed developers would make a mess of his beautiful iPhone. Every decision always started from that angle. No, I believe privacy that we understand it today is wholly Tim Cook. This is his vision for Apple and how he wants to run the company. Good for him and it definitely plays better against Android.