I just opened the App Store. In the first list, “Great Apps for iPhone XR,” I’d estimate 1/3 of the apps listed were built by small, bootstrapped teams. Another

I just opened the App Store. In the first list, “Great Apps for iPhone XR,” I’d estimate 1/3 of the apps listed were built by small, bootstrapped teams. Another third are larger companies (1Password), and the last third are pretty mainstream brands (Snapchat, Mint). Even if you draw the line for small apps below the size of 1Password, 1/3 seems like an amazingly fair share of retail space. I’m sure many great apps went nowhere. That’s the nature of entrepreneurship. I’d say Apple’s promotion significantly improves the survival odds for small teams doing great work.