I agree with your point on need for a strong middleman that can look after interests of its customer and defend against greedy sellers who are after customer's

I agree with your point on need for a strong middleman that can look after interests of its customer and defend against greedy sellers who are after customer's data and money. I would love to see Apple expand its role further and spearhead initiatives to safeguard interests of buyers from behemoth internet service/product providers, something that we desperately need.