Before Apple came out with the iPhone, the carriers had complete control over the apps on your phone, and their access to the network. Even initial iterations

Before Apple came out with the iPhone, the carriers had complete control over the apps on your phone, and their access to the network. Even initial iterations of the iPhone limited video streaming to WiFi only. Apple blazed the trail enabling millions (billions?) of hours of Netflix viewing. Apple devices are a primary use case motivating my initial Netflix subscription for kids to watch in the car on the iPad. Further, Apple iOS provides the SDK and APIs to enable Netflix to develop their app in the first place, securely stream their content, etc. The App Store is the only mechanism that Apple uses to charge companies for exploiting the power of these devices for their own benefit. It’s a lot more than just the seamless experience of installing and running the app. It’s the whole stack that forms a cornerstone of how Netflix customers experience the Netflix product. When was the last time I consumed my Netflix on something that wasn't an Apple device?? I can’t even remember!