> Tell me one reason that we at the consumer level should care whether Apple or Netflix win this one? A 30% fee generally translates into 30% higher prices for

> Tell me one reason that we at the consumer level should care whether Apple or Netflix win this one? A 30% fee generally translates into 30% higher prices for all customers. You see this with credit cards: because there's a ~3% fee and merchants are generally not allowed to have a credit card surcharge, prices as a whole rise ~3%. If you pay cash you might get a questionably-permissible discount from some places. Others don't take cards. If you're not using a 2% cash back card or equivalent, you're losing 2% of your spending, in effect. That matters to consumers at least as much as a 2% sales tax increase would matter. 30% is huge. When two elephants fight, of course they're not paying attention to the mice—but the mice certainly care about knowing where the elephants are likely to step.