Note that since banks have to make a profit, if they're not doing it via an annual current account fee then they're doing it via setting interest rates and one-

Note that since banks have to make a profit, if they're not doing it via an annual current account fee then they're doing it via setting interest rates and one-off charges for things like going overdrawn. What consumers will put up with can vary between markets (eg UK personal banking is generally fee-free, but a current account for a small business usually has monthly and/or per-transaction fees). It's as much about what the bulk of users are used to and thus what the bank can get away with as anything else.