Regardless of the findings, I think it's funny that they think they were able to "statistically verify" a -1% impact on conversions... That's a hilarious thoug

Regardless of the findings, I think it's funny that they think they were able to "statistically verify" a -1% impact on conversions... That's a hilarious thought to me. How can a 1% change in a sales funnel be considered statistically relevant?