This is cool - I appreciate you taking the time to think about this. And if you're an investor, I hope you find the guide helpful. I like your ideas about maki

This is cool - I appreciate you taking the time to think about this. And if you're an investor, I hope you find the guide helpful. I like your ideas about making the mission more prominent, which I will do. I have had this struggle in conveying clear benefits of what I am doing, in real life conversations. I find that when I go too meta, I can lose some of the more pragmatic and impatient users as their eyes glaze over, but it makes sense for more thoughtful types and even investor types. There is this distinction between user pain points, features, benefits and mission. I've mostly stuck to the duo of pain points and benefits, and delegated features and mission to other pages. I like my mission of course :) but I don't know if users care about it as much as I do compared to benefits the mission provides. But that's where A/B will help as you suggest. I am going to pay attention to this along with coming up with a better copy. Thanks a bunch!