Perhaps a graphical representation of how things work? Fill the front page with images of the leader boards and all the other services you offer being taken ca

Perhaps a graphical representation of how things work? Fill the front page with images of the leader boards and all the other services you offer being taken care of on your servers. Show a picture of the ONE LINE OF CODE they add to their game. Show everyone smiling at the end. Make the text really really big. Have arrows connecting it all like a flow chart, so I know where to start reading. Have the flow chart end with the "SIGN UP HERE" call to action button. (at least that's my "gut reaction" recommendation based on what I hope for and what I like on signup pages.) please make sure that it's roughly one line of code :)