Dilemma? Why not do both? Make embeddable a simple new value-adding resource to popular text applications, targeting a well-defined and large learning community

Dilemma? Why not do both? Make embeddable a simple new value-adding resource to popular text applications, targeting a well-defined and large learning community of end users. Use a mysql-like dual license to develop and promote the software freely, then charge fees for support and/or commercial (enterprise) licensing.