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Because some don't mind the text-based ads, but do mind the 10mb+ animated flashing overlay ads with audio that make the internet unusable.

• m0zg 8y ago
  Doubleclick (owned by Google) serves those too. And there's another component to this: tracking.
• eps 8y ago
  The principal concern is pervasive tracking, not ads.
• dominotw 8y ago
  Why not just stop using those websites. That's my policy.