This is the Design Thinking approach IDEO pioneered and continues to pursue. It’s also how Apple approached their retail store, for instance, by composing a tea

This is the Design Thinking approach IDEO pioneered and continues to pursue. It’s also how Apple approached their retail store, for instance, by composing a team made up not just of the designers, but also people who worked in retail on the ground floor and understood the reality of the problem they were solving.