Trends in fashion are changing since events like the Panama Papers. Ostentatious displays of wealth and luxury are no longer in vogue. Many luxury clients have

Trends in fashion are changing since events like the Panama Papers. Ostentatious displays of wealth and luxury are no longer in vogue. Many luxury clients have obtained their wealth through some degree or fraudulent activity or are operating in societies marked by high degrees of inequality. Demonstrating status to the street pleb is no longer fashionable or desirable. Demonstrating status to your fellow elites is - and they recognise brands and styles. Luxury brands know their clientele extremely well, and the logo changes represent all this.