3 ms·

I think what you are articulating is half true, or more so, half of the picture. People love big blockbusters more than ever. Game of thrones, The Avengers, etc

I think what you are articulating is half true, or more so, half of the picture. People love big blockbusters more than ever. Game of thrones, The Avengers, etc. really show that it is a bifurcated market. I think the full effects of globalization have caused part of this (people around the world are less interested in the coming of age Boston story), so the studio pushes something with universal appeal. No one man band can compete with this. On the other side of the equation, I won’t be surprised if Joe Rogan gets a similar amount of views as Fox News. Ad spend seems to be significantly lagging viewership at the moment.

darkpuma 8y ago
>"I think what you are articulating is half true, or more so, half of the picture. People love big blockbusters more than ever. Game of thrones, The Avengers, etc. really show that it is a bifurcated market." People still consume that sort of media, but the amount of time they spend consuming media like that is small compared to the amount of time they spend consuming independently produced media. Compare how many hours a month they spend watching Hollywood blockbusters and how many hours a month they spend watching independent creators on youtube or listening to independent creators music on soundcloud. Some people, mostly older people are still stuck in the past. They avoid specialized independent content and instead consume corporate entertainment (engineered for 'universal appeal' by finding an LCD) with netflix, hulu, or even with cable subscriptions(!). But it's clear that times are changing. There was once a time when corporate media had a near total monopoly on people's attention, but those days are now long gone and will never come back.