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Because that doesn’t scale, that’s why
by rock_hard 8y ago
Because that doesn’t scale, that’s why
- ss2003 8y agoThen AI it to scale.
- bobthepanda 8y agoDo you need it to scale? People don't place ads on every website or every possible search query, why would you want an ad sprayed far and wide when most of your audience can be reached by targeting a few big creators?
- rock_hard 8y agoBecause scaling your ads is the a great way to sell more products! So every advertiser is incentivized to scale their ad campaigns as much as possible. And having to find creators yourself and negotiate deals one by one is inefficient in a world where Google and Facebook have build automated products to do so!