I am seeing this as well. I think the big platforms like ran by alphabet/facebook/etc have been a boon in showing people what's possible and helping to grow the

I am seeing this as well. I think the big platforms like ran by alphabet/facebook/etc have been a boon in showing people what's possible and helping to grow the market, but I cant be bullish on them in the long term as the medium people exchange content and attention on becomes interchangeable and cheaper for individual and small orgs to deploy (as well having more control in aligning their incentives with their own goals rather than mega platforms goals and incentives). I'm not ready to take a position in the markets against them yet (but I dont know when, also there's alot cheaper weaker companies out there now to take positions against), but it would probably be something like buying the stock, selling long dated ITM calls, buying medium dated slightly to deep otm puts.