Web ads is already dead, but if you have users, you can still monetize, for example by product endorsement, up-selling additional services, etc. Companies will

Web ads is already dead, but if you have users, you can still monetize, for example by product endorsement, up-selling additional services, etc. Companies will still pay for the top spots in the search result though, and Facebook will make it harder to block ads. But for normal web sites, like news sites, they have to focus on quality instead of quantity in order to make people pay. And also we badly need micro-payments for the web.